Ad Supported Media Hitting An All Time Low


Okay, I’ve had enough. Websites such as the one featured in the screenshot above that “humbly request” you turn off your Ad Blocker have hit an all time low.

Listen, I understand that advertisement supported content is a thing, and it’s how most publications make their money. But here’s the thing: You offer this content completely free by choice. It’s our (the viewers, readers, or whatever you choose to call us) choice whether or not we want to view your website with or without ADs.  It’s one thing to give a nice message asking you to please disable, but still allowing you to view the content. It’s a whole other thing to put up a “walled garden” prohibiting users from viewing the content unless they view your ADs.

Full disclosure: My website features ADs. It’s an AD supported website. I’ve always been very up front about that.  But here’s the kicker: If you want to use an AD Blocker on my site, it is absolutely your right to do so. I will never, and I mean never force you to disable it just so I can make a few cents off of your view. 

I believe the alternative to forcing people to disable their AD Blocker in lieu of viewing should be to offer a “Premium Subscription” service. Oh wait, that would mean you would LOSE page hits, right?

I am not targeting or attacking US Gamer specifically, this was just the one that sent me over the edge.  I’ve been running across this more and more lately — and it’s just disgraceful. Especially when you lie and say that using an AD blocker keeps the content from happening. Actually, YOU do that. You.

Stop trying to make people feel like they are stealing from your families just because we choose not to get bombarded with irrelevant ADs .  I’ve always believed that great content brings engagement and revenue. Not deceptive practices.

What really tears it for me is they give users INSTRUCTIONS ON HOW TO DISABLE IT.  I’m pretty sure people that use AD Blockers already know the ins and outs of it.  Below is a screenshot to show what I’m talking about.  The second screenshot shows the options of how to disable for the standard (and most popular) AD Blocker, AdBlock.

This was only tested on Google Chrome, but I am sure the same happens in any other browser you might choose to use.

Finally, what a lot of these content creators don’t seem to understand is how very little control they have over the ADs that are display on their respective websites.  Whether it be what the AD itself actually shows — or where the physical manifestation of the AD actually takes place.

I couldn’t tell you how many times I’ve tried to view a website (mainly on a mobile browser — but I’ve most definitely experienced it on the desktop as well) and the AD(s) would completely take over an article rendering it unreadable. Or even worse, send you to an outside page either automatically or by hot click.  (Hot click meaning the whole entire page is just waiting for you to tap or click it to take you somewhere else)

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